PIAGET #YourMagicTurn

Interactive show window experience at Piaget Ginza Honten.

The installation’s visual appeal comes from interaction with light based on the jewelry concept of the POSSESSION series, sparkling as it rotates. When you draw a circle with your fingers as you face the mirror, gold rings rotate as though spinning and are illuminated by three jewelry theme colors, and countless highlights sparkle as light is reflected on the ringed mirror surface. A silent, motionless motor unit was developed to control the thin metal stems hanging from the ceiling to support the rings, producing smooth and delicate rotation.

Year | 

2021

Place | 

Piaget Ginza Boutique Window

Client | 

PIAGET

Coordinator | 

Naomi Ikoma

Sensing System | 

NEC Solution Innovators, Ltd.

Lighting Device | 

Color Kinetics Japan

Movie | 

BBmedia

Photos | 

Nacasa & Partners