Walk Ginza Safely

A window display for Shiseido’s Ginza HQ.
This show window installation uses motion lighting taken from concept of pedestrian signal pictograms. By displaying the normally still person depicted in such signals as an animation walking with purpose, the installation incorporated a message encouraging safe, forward-looking walking in Ginza in 2020.

Year | 

2020

Place | 

Shiseido’s Ginza HQ

Client | 

Shiseido

Planning & Design | 

Youji Nobuto (Shiseido Creative)

Producer | 

Takamine Sachiko (Shiseido Creative)

Motion Lighting | 

Takahiro Matsuo (LUCENT)

Construction | 

Gendai-Kobo

Movie | 

BBmedia

Photos | 

Taihei Iino