Walk Ginza Safely

A window display for Shiseido’s Ginza HQ.
This show window installation uses motion lighting taken from concept of pedestrian signal pictograms. By displaying the normally still person depicted in such signals as an animation walking with purpose, the installation incorporated a message encouraging safe, forward-looking walking in Ginza in 2020.

Year | 
Place | 
Shiseido’s Ginza HQ
Client | 
Planning & Design | 
Youji Nobuto (Shiseido Creative)
Producer | 
Takamine Sachiko (Shiseido Creative)
Motion Lighting | 
Takahiro Matsuo (LUCENT)
Construction | 
Movie | 
Photos | 
Taihei Iino