Shiseido "Walk Ginza Safely"

# show window

"Walk Ginza Safely" is a window display featured at Shiseido’s Ginza headquarters.
This installation utilizes motion lighting inspired by pedestrian signal pictograms.

By animating the typically stationary figure depicted in these signals to walk with determination,
the installation conveys a message promoting safe and forward-thinking pedestrian behavior in Ginza in 2020.

Year
2020
Place
Shiseido’s Ginza HQ
Client
Shiseido

Credit

Planning & Design
Youji Nobuto (Shiseido Creative)
Producer
Takamine Sachiko (Shiseido Creative)
Motion Lighting
Takahiro Matsuo (LUCENT)
Construction
Gendai-Kobo
Movie
BBmedia
Photos
Taihei Iino