White Rain for LEXUS
# Brand Installation
"White Rain for LEXUS" is a participatory light installation inspired by a LEXUS car racing through rain.
Shining White Rain lights cascade off the LEXUS body, creating glistening rain and drops of light that transform endlessly in real-time.
The installation seamlessly integrates with the sleek body of the GS F car, producing realistic motion lighting in space.
Viewers interact with a moving holographic display suspended in space, controlling the visual light effects. As they move, the White Rain lights synchronize with their motions, creating an exhilarating whirlwind of light.
- Year
- 2016
- Place
- INTERSECT BY LEXUS
- Client
- JTQ Inc.
Credit
- Exhibition
- Media Ambition Tokyo 2016
- Photos
- Koki Nagahama / 2016 Getty Images
